A Behavior Design Newsletter for Digital Innovators
I like analysing human behavior. It's complex. That's what keeps me going.
It’s kept me going across degrees in psychology and interaction design, and 20 odd years of professional experience.
I am founder of the behavioral consultancy Fabric.
I am author of a framework widely adopted in applied and educational settings - the Behavior Design Canvas.
Writing this newsletter is my way to think through the toughest issues in behavior design that I am grappling with.
Themes I’ll explore:
The interaction between digital technology and human behavior, and how they change each other.
The behavioral facet in the design design of digital products, services, platforms and experiences.
The intersection of behavioral science, data science and design thinking practices.
Behavior design methods, tools and practices for digital professionals.
Digital transformation in markets, organisations and society.
The human element and edge in a world of data, algorithms and AI.
- Yours truly, Ashwin Rajan
