I’m Ashwin Rajan, a behavioral strategist and behavior designer.
Welcome to my newsletter.
I am of Indian origin and based in Helsinki, Finland. I work globally.
I’m the author of a leading behavior design framework called the Behavior Design Canvas. You can watch videos on how to use the Canvas, and request to get a free copy of it here.
I have over 20+ years of professional work experience globally at leading design organisations. Find me on Linkedin.