I recently gushed to a friend about the intriguing new behaviors emerging on TikTok. He sagely pointed out that that’s only typical of any emergent social media. He is probably right. This got me thinking anyway - what about TikTok makes it a breakaway media app? Most deconstructions of TikTok’s success have focussed on the power of its algorithms. But I’m more interested in unraveling how its design drives novel user behaviors. So here goes.
What's different about TikTok?
What's different about TikTok?
What's different about TikTok?
I recently gushed to a friend about the intriguing new behaviors emerging on TikTok. He sagely pointed out that that’s only typical of any emergent social media. He is probably right. This got me thinking anyway - what about TikTok makes it a breakaway media app? Most deconstructions of TikTok’s success have focussed on the power of its algorithms. But I’m more interested in unraveling how its design drives novel user behaviors. So here goes.